Airport Article Example | Topics and Well Written Essays - 250 words

Airport - Article Example Airports receive their financial support from the general airport revenue bonds and state grants. However, they also rely on businesses and passengers using the airport. Additionally, the shippers also contribute immensely towards their success in meeting the operating expenses. The funds contribute to its airport successive running. Development has also played a significant role towards reducing aircraft pollutions. For instance, it has led to the production of new designs of airframes that reduce the noise created when a plane or jet displaces air when moving at high speed. Engine manufacturers have also managed to come with engines with reduced velocity of engine exhaust. Additionally, advancement in technology has also led to the replacement of the oldest and noisiest with new quieter technology. Since airports look like small cities, their organization is just like that of a small city. It has departments for purchasing, finance, personnel, and public relations. Additionally, they have fire department that handles fire tragedies. Airport departments enhance the success of activities in airside and groundside capacities. Development of the airport relies on the funds collected. These departments enable air transport to be

Strengthening Community Action Through Community Development Social Work Essay

Strengthening Community Action Through Community Development Social Work Essay Although the term empowerment is frequently used, the availability of high-quality research which demonstrates its success for improving the wellbeing of communities is fairly minimal (Woodall et al. 2010). There is, however, some evidence that shows that empowerment programs can lead to improve outcomes for participants. For example, in examining the effectiveness of interventions using community development approach, the Migrant Resource Centre of South Australia, which provides programs that targets particular community groups, including women, younger people, has recorded some promising ability to impact the lives of young refugees (MRCSA Annual Report, 2009). In fact, this essay argues that while community development interventions are difficult to measure, the migrant Resource Centre of South Australia has registered significant gains in the area of youth empowerment. This essay will highlight the various intervention programs implemented by the Migrant Resource Centre of South Australia (MRCSA). However, case study will focus on its youth empowerment component and to evaluate the overall effectiveness of community development approach of the organisation. To achieve this task, the essay is partitioned as follows. The first part will examine the definitions of empowerment. The next section will discuss about community development as a strategy and a model of practice by the Migrant Resource Centre of South Australia (MRCSA). The third section discusses the impact and challenges of this intervention. The final part of the essay will evaluate the impact of MRCSAs youth empowerment program among a number of interventions. Background and definition of the Concept of Empowerment In the 1990s the term empowerment began to replace community participation (Rifkin, 2003). Empowerment according to Rifkin has conceptually evolved from the idea of lay participation in technical activities to a broader concern of improving life situations of the poor. This evolution can be traced historically in the areas of policy and in community activities. In the policy area, Rifkin proposes that three theoretical constructs can be identified to trace the changing view of participatory approaches from consensus building to empowerment. These Rafkin stated correspond to the political and political environment of the time. The historical development of the concept of empowerment helps explain why there is no universally accepted definition of empowerment (Rifkin, 2003). However a number of scholars defined it as a process (McArdle, 1989; Laverack, 2005; Werner, 1988; Kilby, 2002). McArdle (1989) defines empowerment as a process whereby decisions are made by the people who will wear the consequences of those decisions. Similarly Werner (1988) and Laverack (2005) describe the concept of empowerment as a process by which people are able to gain or seize power to control over decisions and resources that determine their lives. Moreover, Kilby (2002) describe a process by which disadvantaged people work together to increase control over events that determine their lives. Expansion of individuals choices and actions, primarily in relation to others à ¢Ã¢â€š ¬Ã‚ ¦ fundamentally a shift of power to those who are disempowered. From a public health perspective, empowerment involves acting with communities to achieve their goals (Talbot Verrinder, 2005). This implies working with disadvantaged individuals or groups to challenge structural disadvantaged (on the basis of class, gender, ethnicity or ability) and influence their health in a positive way. The application of the concept into the field of health promotion as outline by Laverack and Labonte (2000) is categorized in two folds; the bottom-up programming and the top-down programming. The former more associated with the concept of community empowerment begins on issues of concern to particular groups or individuals and regards some improvement in their overall power or capacity as the important health outcome. The later more associated with disease prevention efforts begin by seeking to involve particular groups or individuals in issues and activities largely defined by health agencies and regards improvement in particular behaviours as the important h ealth outcome. Laverack and Labonte (2000) thus viewed community empowerment more instrumentally as a means to the end of health behaviour change. They argue that community empowerment which is defined as a shift towards greater equality in the social relations of power is an unavoidable feature of any health promotion efforts. On a much broader scale empowerment promotes participation of people, organisations and communities towards the goals of increased individual and community control, political efficacy, improved quality of community life, and social justice (Wallerstein, 1992). The next section is a case example of how this approach is applied by an agency in dealing with question of social inclusion. Community Development: A case of Migrant Resource Centre of South Australia (MRCSA) By reviewing the previous definitions of empowerment and examining MRCSAs framework, It is clear that the worker in (MRCSA) understand and adopt empowerment concept similar to which all of McArdle (1989); Laverack (2005); Werner (1988); Kilby (2002) and WHO (1986) do understand and adopt where empowerment is a matter of giving people the right and the opportunity to exercise power and control regarding making decisions that affect their health promoting. In addition, in order to empower migrant people and communities, the (MRCSA) provide and still providing number of interventions based on community development model of practice. According to Tesoriero (2010), community development is the use of a set of ongoing structures and processes which enable the community to meet its own needs. Similar to Tesoriero (2010), Community Development is understood and implemented by the (MRCSA) as a multifaceted program of activities that concentrated on supporting the need of new arrivals and their new and emerging communities to understand their rights and obligations, to link into training and employment pathways and to develop networks of support within their local and in the broader community (www.mrcsa.com.au). In fact, The MRCSA has adopted Laverack and Labontes (2000) bottom-up approach in implementing their programs by consult sing and working closely with leaders and key representatives of new and emerging communities, including women and young people, to support them in gaining the knowledge and skills that they need to further their independence as well as their capacity to support and provide assistance to their members. Moreover, beside community development programs, MRCSA is providing number of womens advocacy programs, youth leadership and participation and employment advocacy programs, As well. The programs also include Refugee Mens Talk, an initiative supporting men to adapt to their new social environment. To ensure and facilitate the participation of new and emerging communities in their local areas and in regional areas where they settle, or resettle, the program includes local government and regional initiatives. MRCSA believes that new and emerging communities require a place in which to implement their own activities. The organisation provides these through its own community centres and through linkages with other community facilities. Also, Given that community development as an approach require working across divergent spheres, the Migrant Resource Centre of South Australia (MRCSA) maintain link with a number of stakeholders. These include the Commonwealth Government, the state of South Australia and the NGO community.(www.mrcsa.com.au). At the level of the Commonwealth Government, the links include; Department of Immigration and Citizenship, Centrelink, Employee Advocate, Department of Families, Housing, Community Services and Indigenous Affairs and Australia Council for the Arts. At the level of the State Government the links are; Multicultural SA, Department of Health, Department of Families and Communities, Department of Education and Childrens Services, Skills SA, English Language Services TAFE SA, Arts SA, Office for Women, Womens Information Service, Womens Health State Wide, Local Government Association of SA and Be Active. The links within the Non-Government Sector includes; Settlement Council of Austra lia (SCoA), Refugee Council of Australia, Federation of Ethnic Communities Councils of Australia (FECCA) LM Training Specialists, SA Council of Social Service (SACOSS), Service to Youth Council (SYC), Working Womens Centre, Migrant Womens Support and Accommodation Service, Youth Affairs Council of SA (YACSA), Anglicare SA, African Communities Council (ACCSA), Middle Eastern Communities Council (MECCSA), Volunteering SA and Northern Territory. Analysing this web of networks from Labontes, (1992) community development continuum, the MRCSAs programs deal with individuals which transcend to small groups, community organisations, coalition advocacy and political action. With this wide array of networks, the organization has been facilitated to maintains a huge amount of social capital and through careful co-ordination, it stands a lot to gain in achieving its primary objectives (Butter et al. 1966) The next section will focus on one of its many programs in the area of youth enhancement. Youth Empowerment Program The Migrant Resource Centre of South Australia (MRCSA) works closely with the leadership and key representatives of its client communities, including women and young people to support them in acquiring the knowledge and skills that they need to further their independence and self-determination, as well as their capacity to assist their members with their settlement and participation (www.mrcsa.com.au)). These goals are achieved through a number of programs including ethnic leaders forum, adult migrant education, community management and leadership forum by way of funding and leadership training. This section focuses on its youth empowerment program with emphasis on the Newly Arrived Youth Settlement Services (NAYS). The primary objective of this program as outlined in the MRCSA Annual Report (2008-2009) is to empower young people to develop their own programs and to become advocates for themselves, their families and communities. In partnership with TAFE SA, the MRCSA conducted a number of training programs for young people who were not engaged in school or work. Specific training includes Certificate II in Information Technology, Productively Places Program Certificate II, Volunteering, work experience capacity building, apprentiships and traineeships (MRCSA Annual Report (2008-2009). Through its new arrival humanitarian settlement program, the MRCSA has been an advocate and a voice for the inclusion and participation of young people of refugee background (www.mrcsa.com.au). According to the 2010 MRCSA Youth Empowerment Program Annual Report, the program has since 1998 addressed the needs of young people from new and emerging communities in South Australia through a multi-faceted program. The program provides young people with a range of services that aim to further their resilience, leadership skills and pathways to employment and independence. The MRCSA Youth Empowerment Program for 2008-2009 provided assistance to five hundred and twenty-nine (529) young people of refugee background, most of them recent arrivals to South Australia, to achieve some of their goals (Annual Report 2009-2010). These achievements were based on strong foundations upon which MRCSA operate. The next section will discuss the guiding principles which form the basis of MRCSAs operations. MRCSA Guiding Principles The Migrant Resource Centre of South Australias philosophy and approach in working with young people from refugee backgrounds outline a number of guiding principles (Annual Report, 2008-2009). The principles discussed below indicate that MRCSA operates Laverack and Labontes (2000) bottom-up approach of community development. The guiding principles include the following: Firstly, any youth programs, initiatives or activities are shaped and driven by the young people themselves through consultation with their peers. Secondly, young people are encouraged and supported to speak for themselves to drive their own development; the role of the MRCSA is that of mentor and advisor only. Thirdly, the importance of young peoples connection to family and community is recognized, valued and supported. Fourthly, the ethnic, religious and cultural identity and heritage of young people is affirmed and respected. Fifthly, respect for gender differences and how these impact on the planning and delivery of the youth program. Also, young people are active decision makers. Finally, an action research approach informs continuous service improvement and best practice. These guiding principles are based on the premise that empowerment strategies focus on what people can do to empower themselves and so deflect attention from social issues (Keleher et al. 2007; Keleher, and Murphy, 2004) . However, Labonte (1990) warns that unless national and international trends are taken into account, the decentralization of decision-making may shift from victim blaming of individuals to victimizing powerless communities. In view of such warnings, Wilson et al (1999) suggest that effective primary health care as in the case of public health functions depends on efforts to link local issues to broader social issues. Intersectoral action can be used to promote and achieve shared goals in a number of other areas, for example policy, research, planning, practice and funding. It may be implemented through a myriad of activities including advocacy, legislation, community projects, and policy and programme action. It may take different forms such as cooperative initiativ es, alliances, coalitions or partnerships (Health Canada http://www.hc-sc.gc.ca) What are the Barriers? In achieving their goal of empowering communities, the Migrant Resource Centre of South Australia (MRCSA) faces a number of challenging issues. When young refugees arrive in Australia they face a number of challenges. They need to begin a new life, establish new friends and networks and find pathways that link them into mainstream community (MRCSA Annual Report, 2008-2009). Some young people may also be at risk and need to deal with issues around language, religious identity, grief and loss, the justice system, consumer culture and intergenerational tension (MRCSA Annual Report, 2008-2009). Young people also need ways of dealing with race, racism and their identity (MRCSA Annual Report, 2008-2009). There are fewer opportunities for young women from new and emerging communities to participate in sport due to the barriers they experience from within sporting environments and their own communities (MRCSA Annual Report, 2009). These barriers can be based on cultural, religious, and gender expectations of young women and their roles in their community. The report (MRCSA, 2009) also highlighted other factors affecting young women participation in sports. These include; lack of parental support, perceived fear of racism, lack of knowledge about the structure of sport in Adelaide and high cost of membership and registration fees. On the other hand, community development approach can pose barriers to Public Health Practitioners in a number of ways. Epidemiological, sociological, and psychological evidence of the relationship between influence, control, and health, provide a rationale for a community empowerment approach to health education. For example, studies show an association between powerlessness (or similarly, learned helplessness, alienation, exploitation) and mental and physical health status. Examining the application of community empowerment approach to health education, Israel (1994) identified a number of limitations and barriers to this approach. Firstly, situations where community members past experiences and normative beliefs result in feelings that they do not have influence within the system (powerlessness, quiescence) and hence, they may feel that getting involved in an empowerment intervention would not be worthwhile. Secondly, differences in, for example, social class, race, ethnicity, tha t often exist between community members and health educators that may impede trust, communication, and collaborative work. Thirdly, role-related tensions and differences that may arise between community members and health educators around the issues of values and interests, resources and skills, control, political realities, and rewards. Fourthly, difficulty in assessing/measuring community empowerment and being able to show that change has occurred. Fifthly, the health education profession does not widely understand and value this Approach. Next, risks involved with and potential resistance encountered when challenging the status quo, for the individual, organizations, and community as well as the health educator. Seventhly, the short time-frame expectations of some health educators, their employers, and community members are inconsistent with the sustained effort that this approach requires in terms of long-time commitment of financial and personal resources. Finally, the collecti on and analysis of extensive amounts of both qualitative and quantitative data to be used for action as well as evaluation purposes may be perceived as slowing down the process. Inspire of these barriers, community development is still relevant to Public Health Practitioners. Epidemiological, sociological, and psychological evidence of the relationship between influence, control, and health, provide a rationale for a community development approach to health education (Israel, 1994). For example, studies show an association between powerlessness (or similarly, learned helplessness, alienation, exploitation) and mental and physical health status (Israel, 1994). The challenges posed by community development approach also extend to the wider arena of state level. The demand on government and competition for resources by professionals is a major obstacle. Similarly, Inter-professional distrust and reluctance to share information also remains a major obstacle. The way in which governments fund departments can be an obstacle to collaboration (Baum, 1993). It is therefore argued that Stability of an organisation and its staff is important for interagency agreements and establishing trust (Walker et al. 2000). Walker (2002) further argued that Competition for resources can affect trust and intergroup conflict can occur when there is a lack of adversaries. However, insecurity brought on by political and economic uncertainty can facilitate political coalitions (Weisner, 1983). Overcoming the barriers Overcoming the barriers will require a concerted effort from communities, concerned organisations and government. The Proceedings of 2008 the Conference on Social Inclusion for New and Emerging Communities, outline some of the areas that need urgent interventions are discussed below. Racism and discrimination Identified as a major area of concern, combating discrimination requires coordinated and targeted social inclusion and human right measures. The focus should not be limited to what occurs in a social context (e.g. schoolyard, public places etc.) but also the systemic racism that supports discrimination, the perpetuation of racial stereotypes, and institutional inclusion e.g. within the justice system, the employment sector and in the blocks to the recognition of overseas qualifications and experience as well as the registration and utilization of these. Women and safety Women should have the right to feel safe in their homes as well as the broader community, to access culturally appropriate services for themselves and their families (e.g. health, childcare, education etc ), to learn English without it compromising their chances at finding a job and to undertake training that prepares them for work and improve their employment potential. Empowering young people The voices of the diversity of young people rather than a token representative from new and emerging communities must be listened to and give strong credence in the advance of a national or state framework for social inclusion. Supporting the empowerment and participation of young people as future citizens and leaders of Australia will serve the country culturally, socially and economically. Base on the above discussion in the case of challenges to MRCSA operations, solutions to barriers could be summarized therein; Barriers can be overcome through integrated structures, developing responsibility within structures Support of local leaders, developing leadership skills for negotiation and collaboration. Enhancing Regional networks/structures, established processes and relationships are important for collaboration. Conclusion From the case studies, it was found that the Migrant Resource Centre of South Australia (MRCSA) utilize community mobilization approaches to improve equity of services, reduce institutional barriers within the society, enhance participation in new and emerging communities, strengthen civil society associations and create healthy social policies. The programs demonstrated that opportunities for community voices to be heard had been increased and this had raised community capacity to maximise their needs and create change. This study also found that empowerment can have a positive impact on participants self-efficacy, self-esteem, sense of community and sense of control and, in some cases, empowerment can increase individuals knowledge and awareness and lead to behaviour change. These findings were particularly apparent on youth empowerment approaches and those programmes concerning young women.

Feminism and Slavery Essay -- Literature Feminist Papers

Feminism and Slavery Harriet Jacobs escaped from slavery and at great personal risk wrote of her trials as a house servant in the South and later fugitive in the North. Her slave narrative entitled Incidents in the Life of a Slave Girl gave a true account of the evils slavery held for women, a perspective that has been kept relatively secret from the public. In writing her story, Jacobs, though focused on the subjugation due to race, gave voice subtly to a different kind of captivity, that which men impose on women regardless of color in the patriarchal society of the ninetenth century. This form of bondage is not only exacted from women by their husbands, fathers, brothers, and sons, but also is accepted and perpetuated by women themselves, who forge the cage that holds them captive. Jacobs directed her stirring account of the afflictions a woman is subjected to in the chain of slavery to women of the North to gain sympathy for their sisters that were enslaved in the South. In showing this, Jacobs revea ls the danger of such self condemnation women maintain by accepting the idealized role that men have set as a goal for which to strive. Harriet Jacobs' slave epic is a powerful statement unveiling the impossibility and undesirability of achieving the ideal put forth by men and maintained by women. Her narrative is a strong feminist text. The idealized Woman that men and women alike propagated consists of four qualities. "The attributes of True Womanhood, by which a woman judged herself and was judged by her husband, her neighbors and society, could be divided into four cardinal virtues- piety, purity, submissiveness and domesticity."[1] Of all of the women that Jacobs' autobiographical character Linda Brent meets, not one ... ... "Perilous Passages in Harriet Jacobs's Incidents in the Life of a Slave Girl" in The Discourse of Slavery: Aphra Behn to Toni Morrison. Plasa, Carl and Ring, Betty J., eds. New York: Routledge, 1994. McKay, Nellie Y. "The Girls Who Became Women: Childhood Memories in the Autobiographies of Harriet Jacobs, Mary Church Terrell, and Anne Moody" in Tradition and the Talents of Women. Howe, Florence, ed. Urbana: University of Illinois Press, 1991. Smith, Valerie. Self-Discovery and Authority in Afro-American Narrative. Cambridge, Mass.: Harvard University Press, 1987. Starling, Marion Wilson. The Slave Narrative: Its Place in American History. Washington, D.C.: Howard University Press, 1988. Welter, Barbara. "The Cult of True Womanhood: 1820-1860" chap. in Dimity Convictions: The American Woman in the Nineteenth Century. Athens: Ohio University Press, 1976.

Pizza Hut, Yum! Essay

Describe the organization you have chosen. Please include the name and a short description of the organization’s products or services? The organization chosen for this assignment is Pizza Hut, Pizza Hut was established in 1958 by Frank and Dan Carney, and they started out with a small building on a busy intersection in their home town, and became the largest and most successful pizza restaurant company in the world. For four decades they built a reputation for excellence that earned the respect of their customers and industry experts alike. Pizza Hut, Inc. , a division of Tricon Global Restaurants, Inc., has more than 7,200 units in the U. S. and 3,000 units in more than 86 other countries. Tricon is the parent company to two other segment leaders, Taco Bell and KFC . when combined with Pizza Hut, these organizations make up the world’s largest restaurant group. Pizza Hut offers many different styles of pizzas along with side dishes such as salads, Buffalo wings, pasta, breadsticks, desserts and garlic bread. Pizza Hut’s mission is to become the most favorite’s restaurant all over the world and they indeed are, as long as they continue to meet their customer’s wants. Which for example they can learn through social media cites. And their vision is to reach on the top of the peak to provide best service and taste and to see yum on customers faces. This will take great participation from staff to make happen. And Pizza Hut is trying their best to keep them happy so that they do their jobs to keep customers happy. For example if an employee is doing their job, and making the pizza right, because they feel like they are an asset to the company, then in turn the customer is happy and the company has seen the fruition of their vision, and that is to provide the best service and taste. How does the organization motivate its employees? Describe any programs or methods they use to motivate workers. Pizza Hut motivates its employees by offering rewards and recognitions. The first thing that it offers is what is called the big cheese ward that is a coveted award, and is the highest level of corporate recognition. This award is personally presented by the owner and is a yellow foam rubber wedge of cheese that goes on top of the recipients head. The recipients also receive a photo of the presentation. The second form of an award is a program that recognizes managers, area coaches, and market coaches for their ability to grow Pizza Hut, run great restaurants, develop great teams, and make plans. Rewards include celebration trips for the recipient and guest as well as dinners. There are also are quarterly bonuses awarded to general managers based on the size of the manager’s restaurants and their performance on a variety of measures. Describe the current state of the organization’s workforce dynamic. Is its workforce growing? Is it changing? How is it changing and why? The dynamics at Pizza Hut is very simple, you have young teenagers who work there and are not to bothered about the job which shows in their customer service, the consequences of this changes the dynamics of the environment because it causes the bosses to be more tight on the rules because of the slacking helping hand. There are also many other dynamics in Pizza Hut but not as there would be in a corporation such as oracle. So Pizza Hut also has workers that are older and have families to feed and are more concerned about their jobs this can be seen in the great jobs they do at work. There is also dynamics such as diversity ( population of 66%) that makes up Pizza Hut, one of the many reasons for diversity is for globalization, and leaders realizing that when a company has many different minds making decisions there can be many different ideas and options. The workforce is not growing, and yes, it is changing a great example, for the reason it is changing is because people who are starting to work for Pizza Hut are not teenagers anymore but college educated and adults who running these business and more effectively carrying out their strategies. What are some of the workforce trends that this organization needs to address? What similar organizations can be used as a benchmark? In this question the point is, what within this one specific location are we doing to drive sales up. The answer is the workforce is changing to older more educated employees who care more about their jobs, therefore customer service is at a better quality and customer return causing an increase in sales. A majority of the managers are women and be promoted in the ranks plus a vast majority are diverse, this drives up sales because now the company can go global with out to many issues with relating to other cultures, plus they are now able to reach a market that they were not reaching before. What are some of the industry trends that are affecting the organization overall? Is the industry growing, or declining? When thinking about industry trends, we must consider what all other pizza joints are doing or other restaurant industries are doing to increase their sales. In the following paragraph we will name a few trends the first is the growth of the fast casual segment, which demonstrates consumers who are still focused on price and are willing to pay more for healthier food that they consider to be of better quality. The industry has customized by making healthier pizzas or options on their menus. The second trend is premium speed, this is a tactic to launch healthier more flavorful menu items and employing technology to speed up the dining experience. The third is transparency, this is a new trend where customers are more and more demanding to know the origin of their foods, not only that that though they also are demanding to know how employees are being treated and to know general business practices. The fourth trend is due demographic diligence, and the fifth is technology interface revolution, this is a broad range of ways to enhance the customers experience and to save time and money. For example to offer loyalty programs, promotions and discounts electronically, and brand awareness at the click of a mouse. References Chell, M. A. (2001). The american workforce: Identifying workforce challenges, trends, and recommendations. Economic Development Review, 17(3), 76-81. Retrieved from http://search. proquest. com/docview/230097386? accountid=34899 Five foodservice trends to watch for in ’14. (2013). Trends and statistics Retrieved from www. pizzamarketplace. com Kouzes, J. (2007). The Leadership Challenge [VitalSouce bookshelf version]. Retrieved from http://digitalbookshelf. argosy. edu/books/9780470633397/id/Pt_978-0-4706-3339-7_chap3 Mike, B. (2003). Changing culture at pizza hut and yum! Brands, Inc. Retrieved from http://researchdocs. cox. smu. edu.

A Reflection on Chasing Zero Essay

Chasing Zero, I believe, is a documentary that will never completely leave my mind as long as I work in the field of healthcare. Chasing Zero presents the topic of medical errors: it portrays the disastrous effects they can have on their recipients and how they can ruin the lives of the healthcare providers at fault. However, beyond bringing forth awareness about the harm that medical errors can cause, Chasing Zero also presents a goal. This goal is to decrease the amount of medical errors that occur, by such a significant amount, that the resulting number is zero. Zero is not an easy objective, and many people may think it is impossible. However, no matter the difficulty, it is the responsibility of every healthcare worker to do his or her part to reduce the general number of medical errors occurring as much as possible. As a nursing student, I am particularly glad that I was exposed to the concept of medical errors this early on in my training so I can actively define my role in preventing them. The documentary reminded me that I am entering a profession where my actions have real and significant consequences. A sloppy or incomplete performance in medicine is unacceptable and I must find the best way to become as competent as possible. I was immediately encouraged to become a better student in the classroom, to work harder and retain necessary knowledge that I know may be of great consequence one day. Additionally, since my skills have not yet been fully established, I can take certain measures to ensure that bad and perhaps dangerous habits which can lead to errors, do not develop. I further believe that Chasing Zero will reduce errors simply because it brought awareness of the subject to the public. Now, when people visit a healthcare facility for any reason, they will understand that the professionals working with them are human, and can therefore make mistakes. Through the documentary, people can learn to be their own advocates and to question anything that their healthcare provider is doing which is unclear to them. Chasing Zero presented many concepts to think about and a goal that, if worked for, can be achieved, at least on a personal level. As technology advances and awareness increases, this process might slowly become easier. Instruments such as bar code scanners for drug distribution are constantly being created or improved and new policies are continuously  being instituted in hospitals. I am grateful that I had the opportunity to watch Chasing Zero and I hope to be a part of the movement that strives, every day, to successfully remove the concept of medical errors from our lives.

thee Glorious Revolution essays

thee Glorious Revolution essays The Glorious Revolution, otherwise known as the Bloodless Revolution, marks the events of 1688 in England. In 1660, when Charles II was restored to the throne, many Englishmen felt uneasy about the Stuarts and suspected them of Papal tendencies and absolutists leanings. Charles II increased this distrust by not adhering to Parliament, by his toleration of Catholic dissent, and by favoring alliances with Catholic powers in Europe. The Whigs, a parliamentary group, tried within their power to ensure a Protestant successor by excluding James, Duke of York, from the throne but were unsuccessful. James II came to the throne in 1685 and like his brother Charles II, determined to rule without the consent of Parliament and to reintroduce Roman Catholicism as the state religion. James overt Catholicism followed by the birth of a son, caused the Tories, who until now felt a strong loyalty to the king, to unite with the Whigs in common opposition to James. The leader of the parliament then ove rthrew James troops, invited William of Orange and his wife Mary to rule as a joint sovereign, while allowing James to flee the country. The Bill of Rights, passed during Williamss reign established the revolution. It was a comprehensive piece of literature whose purpose was to make it the kings obligation to govern with the assistance of Parliament. It prohibited the king to levy taxes or maintain a standing army in peacetime without the consent of parliament. The provisions of the Bill of Rights were in effect conditions upon which the crown was offered to William and Mary. These events were a milestone in the gradual process by which practical power shifted from monarch to Parliament. The Old Regime was the French political and social system before 1789. Under the Old Regime the king was the absolute monarch. Louis XVI, the Bourbon ...

Eminem Controversey essays

Eminem Controversey essays Eminem has been right in the middle of many heated discussions since the drop of his album The Slim Shady LP. Many people believe that Eminem is brain washing todays youth with his lyrics, but is he? Or is Eminem just another character being portrayed by Marshall Mathers III. Is Marshall any different than some of the movie stars that go on screen and change from a normal human being to a killer? Many people are trying to prove that he is different; they want Eminem out of the music industry and out of show business altogether. But things dont exactly seem to be going their way. Marshall just keeps selling more and more records, and in November 2002 he made his big screen debut in the hit movie 8-Mile. Many people are also asking, is Marshall Mathers really the bad boy the he plays in his music and movies? Although Marshall has faced gun and assault charges, many believe that he is nowhere near the violent, hateful, homophobic person that he plays. Some actually view Marshall as a l oving, caring father who is nowhere near the character that he plays in his music. By examining both sides of this controversy, we can see whether Eminems lyrics are a detriment to society or harmless entertainment. As there are many people that totally despise of Eminem a group called GLAAD (Gays and Lesbians Against Defamation) is among Eminems critics. Gays and lesbians who say he is a homophobe very often protest against Eminem. But the openly gay pop star Elton John thinks differently. I like some of the Eminem stuff because its kind of clever. I like the rhythm, I like the attitude, and I can imagine if I was a young kid now, Id like that(CNN June 14, 2001). Elton John also did a duet with Eminem during the Grammy awards in February of 2001. During the duet the two sang a song written by Marshall about a crazed Eminem fan that kills himself and his wife who is pregnant with his child. Aft...

Research Paper on Homelessness

Research Paper on Homelessness Research Paper on Homelessness This is a free example research paper on Homelessness: Homelessness is a very huge problem that America has come to face. Millions of people, including children, families, babies, veterans, and the elderly live day after day without food, water or a roof over their heads. People that are mentally ill also have it tough on the streets, which can be extremely confusing to them, and dangerous to the rest of society. This problem must be solved soon, and therefore should be addressed as a major crisis that is affecting our society. The number of homeless families with children has increased significantly over the past decade or so. They are among the fastest growing segments of the homeless population. Together they are approximately 40% of all people who are homeless. Sadly, rural areas contain the largest group of homeless families, single mothers, and children. Emotions hit home when children and babies can be pictured living in an alley with only dreams of warmth, while normal middle class citizens stroll by wearing coats and mittens without even appreciating them. People have not always had to suffer with homelessness. Though the problem has almost always existed, it had not reached a severe level until the early 1970s. With every war there has been a small trickle of homeless veterans to follow, but the Vietnam War and Korean War left a wave of many people without anywhere to go. This was just the start of the problem. Many homeless people lived in places called Skid Row. A place with cheap bars, entertainment, and very cheap housing in buildings called SROs, or Single Room Occupancy. Then cities started to grow, and in the mid 1970s One million SROs were replaced with parking lots, buildings and apartments. Skid Row eventually vanished. Then the government decided to decriminalize what was left to control. That means there were a great many homeless people that would normally be arrested under these conditions, still roaming the streets. Women and children started to filter in to the homeless scene, and then in a huge recession in the 1980s 11,000,000 people were laid off (9.7% of all jobs). The numbers of homeless people soared. It didnt stop here though. President Reagan and Bush dropped public housing funds from 30 billion dollars to 6.7 billion, a net loss of 37,800 houses per year. By the beginning of the 1990s, over one million people were on waiting lists for homes. The one category that most people assume all homeless fall into is the undeserving homeless, or bums. These are usually men in their 40s or 50s who sit around all day and do nothing. They dont try and help themselves or others. They lie and cheat and honestly deserve nothing because they could never give anything if they were forced to. They make up a very small group in fact, about 4% of all homeless. Drugs are everywhere on the streets. It is estimated that 20% of all people living on the streets use hard drugs daily. Such drugs as cocaine, heroine, and morphine plague certain areas. AIDS often spreads like wildfire among people who share un-sterilized needles, and once a person contracts the HIV virus, they become a statistic in the disabled category. Even the people with full time jobs are in need of permanent residence. These people live on eating scraps of food from trash cans, and possible meals from shelters on occasion, but those are usually three times a week at dinner, or some other type of schedule. People who have homes rarely think, nor can comprehend what terrible things that the homeless have to go through. They live in abandoned buildings, cars, buses, boxes, on park benches and underground. They eat bits of old fruit and meat with the mold and green sludge scrapped off. I have realized that there seem to be two main elements in saving a homeless person. The government needs to help homeless people get back on their feet. They need to make sure also that homeless people dont abuse systems such as social security and housing. Also, the homeless need to get up on their own two feet, for themselves. Finding jobs, such as selling Homeless Newspapers seems to be a common first step. A vendor gets the papers for free or low cost, sells them for something like a dollar and keeps 55 cents, or a little more than half, for each sold. The homeless can then use this money to pay for food, shelter, and etcetera. Many shelters exist whose primary goal is to help the homeless get a job and home. They offer computer teachers, landscapers, welders, and other types of craft that can be used in society today. So if the government is willing to help get the homeless roused into the wanting of a better life, and they wish to follow through, then I think we could find a b etter, faster way to end the nations problem of homelessness. We see them as a crowd, one entity; we call them the homeless, as if it identifies who they are. What most forget is that they are also people. These â€Å"people† with social disabilities or financial problems are abandoned by society and become homeless on the streets. And although many believe they don’t owe anyone help, a little generosity could go a long way on the road to lowering homeless numbers around the world. ______________ is a professional research paper writing service which can provide high school, college and university students with 100% original custom written essays, research papers, term papers, dissertations, courseworks, homeworks, book reviews, book reports, lab reports, projects, presentations and other assignments of top quality. More than 700 professional Ph.D. and Master’s academic writers. Feel free to order a custom written research paper on Homelessness from our custom research paper writing service.

Research paper on object oriented programming Example | Topics and Well Written Essays - 250 words

On object oriented programming - Research Paper Example Procedural paradigm comprises of creating a set of functions or modules and is sometimes referred to as a modular approach. As compared to this, in an object oriented approach, related data and functions are grouped together in order to create objects. Data items are termed as attributes and functions are termed as behaviors in an object oriented paradigm. Their encapsulation through a mechanism furnishes a blue print for an object which is referred to as a ‘class’. It is like a script of a movie or a recipe of a dish. An object Oriented approach towards the creation of a program is based upon the identification of objects at first. The three main principles that lie at the core of Object Oriented Programming are encapsulation, inheritance and polymorphism. An object is a separate instance of a class. It is a combination of data and methods. A class may contain multiple objects. Objects may be composed of smaller objects and the features of basic objects can be inherited into the specialized objects of the same tree. These objects can be used or invoked only through their allowed interfaces that are methods. They may interact with each other by means of these interfaces. Inheritance is the phenomenon whereby which an object inherits the basic properties of the class to which it belongs. The object oriented programs are more secure than the programs written with the procedural approach. The reason is the restricted access of data through encapsulation. The object oriented programs may take more time due to object creation delay as compared to the normal programs. Practical present day examples of Object oriented languages are narrated by Emden and Somoson (2006) as: â€Å"Pizza and GJava are examples of Multi-Paradigm Object Oriented Programming Languages.† Besides these, C++ is also a strong object oriented programming

What role(s) does business play in politics, and what challenges and Essay

What role(s) does business play in politics, and what challenges and opportunities does this raise for effective and democratic governance - Essay Example In the light of globalization, global governance has emerged as a multilateral and poly centric process to define and implement global rules. In global governance, the corporate play active roles to address social and environmental issues and other concerns that are experienced all across the globe. Discussion Are firm’s economic or political actors? Whether firms are economic or political actors has become a debatable topic with the advent of globalization. The argument on the relationship between business and politics is based on the assumption of a regulatory environment, where in the public concern issues are addressed by the nation state level institutions. The nation state institutions also regulate the business behaviour in the country. The state institutions are therefore, the only political institutions that work for ensuring the well-being of the society. In contrast, business firms are generally considered as economic actors. Business firms use their political and l obbying strategies to influence the political system. Also, they take up corporate philanthropy as a part of their strategies. But these activities do not establish them as political actors that operate with the aim of addressing public concerns. Instead these activities of the business firm in the political sphere are more aimed at boosting their economic ends. However, over the last decade, the separations between the economic and political spheres have become blurred. With the advent of globalization, the national context of governance started losing its foothold. It was observed in many cases that the state system did not succeed in dealing with the transnational social and environmental issues, administering the rights of citizenship, regulating the economy, serving the interest of the public and in providing necessary public goods. These incidents of failure were seen many times worldwide due to the lack of proper enforcement mechanisms and the lack of essential resources. In these situations, often the private business firms intervened and filled in the void through their voluntary activities. In the current scenario, a number of multinational businesses have implemented voluntary regulation of activities and production of public goods. The companies have taken up responsibilities that were once into the foray of the government bodies only. The firms have started contribution to public education, health, protection of human rights, social security with the objective of filling up the gaps in the legal regulation processes and promoting stability and peace in the societies. Thus, now the businesses are operating as social entrepreneurs who serve public interest with the use of the resources in the business thus creating a distinct change in the political ideology throughout the world. Is the pursuit of corporate non-market/political strategy unethical? Although, the concept of a business firm occasionally taking up political activities is accepted with a broad consensus, yet a business actually being a strong political actor itself other than the governments still draws very less appreciation. The changing image of the firms from economic to political actors in global political scenario is highly contested. This is because this change challenges the existing theory of the role of business firms as economic actors in the society (Yves 351). Also, another reason is that this has caused the rise of substantial concerns about the impact of this change on democracy and public response all over the world. Internationally, only the states are known to have voting rights but international organizations often invite business firms to give their inputs in the

Tesco Essay Example | Topics and Well Written Essays - 1000 words - 2

Tesco - Essay Example The personal details play a crucial role as the company can be able to link them with the purchases made in the stores. Such strength indicates that the company values their customers since they inquire for personal details about the customers. Another significant strength of Tesco lies in its workforce; the employees of the organization tend to be friendly and treat the customers warmly (John 2004, p. 105). The global reach of Tesco can also be regarded as a remarkable strength of the company; Tesco has its stores spread all over several countries, and this can be regarded as a significant achievement. The spread of the stores enables the organization to secure large customer base compared to its competitors. Reasonable prices can also be regarded as strength of Tesco; this makes the customers to flock the stores of the organization (John 2004, p. 110). Offering best and affordable prices have been central to the organization’s success. The success of Tesco can be attributed to its strengths in terms of the wide range of products dealt with by the organization. The organization spread its products to include consumer products such as CD players, music players, computers, as well as other products such as hot cakes. ... products, which may expire; for example, products such as fruits, vegetables, salads, and sandwiches have to be sold before the expiry date (John 2004, p. 113). A look at the opportunities of Tesco indicates that the company has embraced the use of new technology in its operations. Tesco has seized the opportunities accorded by new technology as the company has adopted mass customization as a marketing strategy. The organization also offers both online and in-store shopping; therefore, customers can purchase the commodities they want at the comfort of their homes. The organization also gets favored by the EU laws due to its notable presence in the UK (John 2004, p. 118). One of the threats of the organization stems from the competition by companies such as Wal-Mart and Sainsbury. The company also faces the threat of venturing in new markets where other competitors might have established a strong market base. Possible Solutions In order to counter the challenges faced by the organizat ion, Tesco can adopt several changes in terms of its operations. First, the organization should strive towards improving its marketing plan and making it better than it is. For example, the company can introduce virtual stores, which will enable quick delivery of products to customers. This can play a crucial role in enhancing faster delivery of the products and increasing the organization’s sales (Rothwell 1998, p. 3). Another change that Tesco needs to institute includes looking for reliable suppliers in Denmark who will supply vegetables, fresh fruits, milk, bread, and meat. This stems from the fact that it may be extremely impossible to import such products from the United Kingdom owing to the high costs, which would be incurred by suppliers. Tesco has to adapt to the various demands

Personal statement for application of Economics Graduate School

For application of Economics Graduate School - Personal Statement Example oduction to micro/macroeconomics; inter-media micro/macroeconomics; econometrics; public economics; mathematical economics; international economics; urban economics; economic development; applied calculus and introduction to calculus. By the time I graduate, I would have also taken two more courses. These are advanced calculus and linear algebra. My enrolment in graduate school will help me to enhance the knowledge that I already have in economics. It will also help me to broaden my perspective as well as offer me novel insights into the depth of my field. With this advanced knowledge, I will be in a better position to competitively progress in my future career. One of my achievements in the Economics and Mathematics field is the GPA of 3.93 that I was able to competitively attain during my course. In overall, I had a GPA of 3.65. This was all possible through my hard work and determination in the course. It is also quite important to note that my interest for this field enabled me to put in more effort that saw me achieve all these great results. Apart from my recommendable academic performance in the Economics and Mathematics field, I was also the Vice President at the Chinese Student and Scholar Association (CSSA) at the university. This position helped me to expand my leadership skills as well as to be of great help to my fellow Chinese students. Through this position, I was able to help the Chinese international students in the United States to get the required documents that were expected of them such as insurance. Housing is equally a very challenging endeavor for students. This is especially occasioned by the fact that the cost of h ousing is quite high and most students are not able to afford. This leaves the students to be â€Å"homeless† in campus. Through my position as the Vice President of the CSSA, I was able to give a helping hand to the Chinese students to acquire housing. This made their school work very comfortable as they did not have to struggle

E-Learning in Pharmaceutical Industry Essay Example | Topics and Well Written Essays - 1250 words

E-Learning in Pharmaceutical Industry - Essay Example There are three major forms of e-learning, which include computer-based learning, internet-based learning, and virtual learning environments. In this paper, we will discuss the role of virtual learning environments in enhancing pharmaceutical students’ knowledge. A slight overview of the effectiveness of web-based learning will also be included in the paper. In the present world, online learning is getting more and more famous because it is proving very beneficial for the students. "E-learning with its more active and interesting opportunities is gradually replacing the traditional form of teaching† (Roy). It not only helps pharmaceutical students manage their study schedule in accordance with other commitments of life but also provides a good overview of the market, which they need to serve. â€Å"E-learning is one way of helping to change the sales force’s perception of the market† (â€Å"E-Learning†). The pharmaceutical industry of any specific co untry has a well-established practice of providing effective training to the pharmaceutical students, medical representatives, and pharmacists. However, trainers related to this field cannot provide regular attention to every sales person properly in the field. â€Å"Much more personal support can be provided with a well structured e-learning programme as long as there is an effective tracking system in place† (â€Å"E-Learning†). Distinguishing Features of Online Learning Environment â€Å"E-learning is undoubtedly a more flexible way of learning† (Roy). Online learning environments provide an interactive way of learning to the students in which teachers and students can interact with each other without physical presence. Online quizzes, assignments, and threaded discussion boards are some of those features, which distinguish online learning environments from traditional learning environments. Discussion boards not only enable communication between students and teachers but also provide a way to the students to interact with other students enrolled in the course. Some online institutes make use of graded discussion boards to measure knowledge of the students. In graded discussion boards, teachers ask the students to write short paragraphs on the topics provided by them. Students need to have awareness of the ways to use internet and other modes of communication not only to participate properly in general and graded discussion boards but also to complete their quizzes and assignments within time. Ways to be Successful in Online Learning Environments â€Å"Although the online education is a popular option among the students, not all students suit the education style in online setting† (Harvard). The reason is that some students do not know the basics of learning in such environments. Some students do not have the required skills whereas some students do not have proper facilities to study in such environments. To be successful in onl ine learning environments, students need to possess some key skills and abilities. There exist a number of strategies for the students to do well in online learning environments. Some of the main techniques include development of proper study schedule, written communication skills, and web navigation skills. All of these skills play a very important role in making students adapted to the online learning environments. Let us discuss these skills in some detail in order to know how these skills can help students of pharmacy learn

A Conceptual Model for Evaluating Segments Research Paper

A Conceptual Model for Evaluating Segments - Research Paper Example (1992), the evaluation matrix proposed by Sarabia (1996) and the strategy-aligned fuzzy MADM model proposed by Ou et al. (2009). All three models have departed from the traditional notion that statistical measures can be used to evaluate segments and have embarked on a more flexible and subjective (to the firm) or firm-specific approach to the segment evaluation. It is suggested by the analysis that a synthesis of these three models can potentially produce a holistic tool for evaluating segments; a tool which considers both the internal and external forces and which incorporates the firm’s specific needs. Introduction The evaluation of market segments is one of the most critical aspects in the entire segmentation analysis, given that the segments that are eventually selected by firms need to be attractive, measurable and substantial (Beane and Ennis, 1987; Sarabia, 1996). Segmentation is crucial because it provides a direction for marketing strategies to be developed; on the b asis of segmentation firms design specific marketing activities targeting clusters of the market which are share some degree of homogeneity and which are likely to respond in a similar manner to marketing incentives (Jonker et al., 2004). According to Wind (1978) and Ou et al. (2009) segmentation should be not only approached through statistical measures which only provide a picture of the differences between various segments, but more consistently should be approached through subjective measures as well, which denote the essence of the judgements of the decision makers and as Sarabia (1996) stresses, the distinctiveness of each firm (and each firm’s needs). Thus evaluation of segments becomes of crucial importance because it shows on the one hand the attractiveness of each segment identified but this attractiveness is measured by incorporating the specific-firm aspects as well. In this paper, three models for evaluating segments are presented and assessed in terms of their s trengths in an attempt to synthesize a theoretical framework for segment evaluation. Different Approaches to Market Segmentation Market segmentation is treated differently by many academic researchers and scholars. According to Beane and Ennis (1987) the existence of various approaches towards market segmentation reveals the different viewpoints on the subject. Market segmentation is often viewed as clustering the markets in an attempt to identify segments which can be profitable for business, but is also often viewed as simple categorization of the consumers in groups with no essential meaning attached to them. Segmentation can be treated on the basis of geographical data, psychographics, demographics and behavioural data. Other treatment of segmentation may be based on purchase occasion or even benefit clusters (Beane and Ennis, 1987). The different approaches to market segmentation eventually affect the marketing practices of firms in that they illuminate different dimensions of the customer base or the target segment. For example, a demographic segmentation may be useful in products for which consumption is largely dependent on the demographic data of the market, but unequally neglects other elements of the target market which may also have a close relevance to the consumption. According to Allenby et al. (2002) there are two primary differences in the treatment of market segmentation: the ‘ex ante’ and the ‘ex post’; the ex ante approach indicates an exploration of the drivers behind the consumers’ behaviour while the ex post approach indicates an investigation of the responses of the consumers’ behaviour in the various marketing offerings. In general the different market segmentati

E-Learning in Pharmaceutical Industry Essay Example | Topics and Well Written Essays - 1250 words

E-Learning in Pharmaceutical Industry - Essay Example There are three major forms of e-learning, which include computer-based learning, internet-based learning, and virtual learning environments. In this paper, we will discuss the role of virtual learning environments in enhancing pharmaceutical students’ knowledge. A slight overview of the effectiveness of web-based learning will also be included in the paper. In the present world, online learning is getting more and more famous because it is proving very beneficial for the students. "E-learning with its more active and interesting opportunities is gradually replacing the traditional form of teaching† (Roy). It not only helps pharmaceutical students manage their study schedule in accordance with other commitments of life but also provides a good overview of the market, which they need to serve. â€Å"E-learning is one way of helping to change the sales force’s perception of the market† (â€Å"E-Learning†). The pharmaceutical industry of any specific co untry has a well-established practice of providing effective training to the pharmaceutical students, medical representatives, and pharmacists. However, trainers related to this field cannot provide regular attention to every sales person properly in the field. â€Å"Much more personal support can be provided with a well structured e-learning programme as long as there is an effective tracking system in place† (â€Å"E-Learning†). Distinguishing Features of Online Learning Environment â€Å"E-learning is undoubtedly a more flexible way of learning† (Roy). Online learning environments provide an interactive way of learning to the students in which teachers and students can interact with each other without physical presence. Online quizzes, assignments, and threaded discussion boards are some of those features, which distinguish online learning environments from traditional learning environments. Discussion boards not only enable communication between students and teachers but also provide a way to the students to interact with other students enrolled in the course. Some online institutes make use of graded discussion boards to measure knowledge of the students. In graded discussion boards, teachers ask the students to write short paragraphs on the topics provided by them. Students need to have awareness of the ways to use internet and other modes of communication not only to participate properly in general and graded discussion boards but also to complete their quizzes and assignments within time. Ways to be Successful in Online Learning Environments â€Å"Although the online education is a popular option among the students, not all students suit the education style in online setting† (Harvard). The reason is that some students do not know the basics of learning in such environments. Some students do not have the required skills whereas some students do not have proper facilities to study in such environments. To be successful in onl ine learning environments, students need to possess some key skills and abilities. There exist a number of strategies for the students to do well in online learning environments. Some of the main techniques include development of proper study schedule, written communication skills, and web navigation skills. All of these skills play a very important role in making students adapted to the online learning environments. Let us discuss these skills in some detail in order to know how these skills can help students of pharmacy learn

Gender Roles And Media Portrayals Research Paper

Gender Roles And Media Portrayals - Research Paper Example Men were portrayed as dominant, strong, and independent providers. Most past television programs portrayed them as the dominant gender in the society. Men were free to choose what they felt was working for them at the expense of the opinions from the ladies. For example, in Mad Men, the executives treated their secretaries in the offices as objects rather than human beings. In fact, it is easy to observe how they disposed of them after having sexual encounters. In the end, women were not seen as having any value to the men. It is worth noting that the current television programs tend to bring out the rapid changes in the society. For example, in the television series, Modern Family, the role of the women and men in the family tends to change. Women start assuming significant roles, for example, some of them become breadwinners while men become domesticated by their wives. Rapid changes captured by these television series indicate how the society is changing. For instance, the concept of gay marriages is brought to the fore. Though it is difficult to accept at first, we eventually see a society that positions itself to accept these changes. In conclusion, there is nothing as inevitable as change. The television continues to influence the societal transformation through fostering progression of gender roles that took place in the past half century and today. In comparison to the past, there is a significant change in gender roles and various stereotypes in television today (Trier-Bieniek, 2014).

Structures of Bacterial Tyrosinases

Structures of Bacterial Tyrosinases Tyrosinases oxidise phenolic hydroxyl groups of small molecules or large polymeric substrates such as proteins. Tyrosinases catalyse first the ortho-hydroxylation of the phenolic substrate and second its subsequent oxidation to quinone (Figure 1) with the concomitant reduction of oxygen to water. The reaction is chromogenic as the quinones produced can undergo further non-enzymatic polymerisation to form black eu-melanins and, when reacting with thiol groups, brownish pheo-melanins [14]. This process can be inhibited by antioxidants such as ascorbic acid, for example to prevent the browning reaction in food preparations [15]. Tyrosinase activity is generally measured by either determining the consumption of oxygen during the reaction or spectrophotometrically by following the increase of absorbance at 475 nm due to dopachrome formation. The cross-linking activity of tyrosinase on proteins is usually analysed by SDS PAGE, size-exclusion chromatography, UV spectroscopy or mass spectrom etry [16]. The active site of tyrosinases interacts with both the phenolic substrates and the co-substrate oxygen and it alternates among three different oxidation states. When in the oxy state, tyrosinase binds oxygen and is able to catalyse the hydroxylation of monophenols to diphenols, thus changing into the met form. The met form of tyrosinase is responsible for the oxidation of diphenols to quinones and the reaction turns the enzyme into the deoxy form that, upon binding molecular oxygen, returns to the oxy form. The met form is the resting state of the enzyme and it has been calculated that up to 85% of the enzyme is in this state when in solution [17, 18]. The inability of most of the enzymes in an enzyme population to act on monophenols explains why a significant lag phase is detected in the activity when monophenols are the substrate of the reaction. Bacterial tyrosinases have been divided in five types according to the organisation of domains and the possible requirement of a caddie protein for enzyme activity [12]. The necessity of a secondary helper protein (caddie protein) for secretion, correct folding, assembly of the copper atoms and activity of the enzyme is common to tyrosinases of type I, e.g. the enzyme from S. castaneoglobisporus and S. antibioticus [19, 20]. Type II tyrosinases are small, monomeric enzymes containing only the catalytic domain, which do not require additional helper proteins and are possibly secreted. An example is the tyrosinase from B. megaterium [6]. Type III tyrosinases are represented by the enzyme from Verrucomicrobium spinosum. Like the fungal tyrosinases it carries a C-terminal domain whose removal led to about 100-fold higher activity [21]. This supports the theory that the role of the C-terminal extension in plant and fungal tyrosinases is to keep the enzyme in an inactive form inside the ce ll [22-24]. Among the smallest bacterial tyrosinases reported (Type IV) are the ones produced by Streptomyces nigrifaciens (18 kDa) and Bacillus thuringiensis (14 kDa) [25, 26]. However, it is debated whether these proteins are true tyrosinases [12]. Type V tyrosinases include enzymes that do not carry the sequence features of tyrosinases but show features typical of laccase and have only marginal activity on tyrosine. For example, a membrane-bound tyrosinase active on the typical laccase substrate ABTS (NCBI ID: AAF75831.2) has been isolated from Marinomonas mediterranea. A tyrosinase with a classical substrate specificity that is activated by SDS (NCBI ID: AAV49996.1) has also been reported from the same organism [27]. Similar to catechol oxidases and the oxygen carrying haemocyanins, tyrosinases are type-3 copper proteins, containing two copper atoms in the active site. The absorbance spectrum of oxy-tyrosinases has a characteristic maximum in the UV region (330-345 nm). As reported for the structurally similar catechol oxidases, a fluorescence intensity maximum at 330 nm upon excitation at 280 nm is also detected [28, 29]. Copper is essential for the catalytic activity of tyrosinases. The crystal structure of these enzymes has demonstrated the presence of two copper ions in the catalytic core (Table 1). In all tyrosinases of different origins and in the haemocyanins each of the copper ions is coordinated by three histidine residues that are found in a characteristic pattern in the primary structure (Figure 2). In the tyrosinase from Streptomyces glaucescens, for example, the key role of histidines at position 37, 53, 62, 189, 193 and 215 in the coordination of copper, and thus in catalytic activi ty, was confirmed by the decrease of activity upon their substitution with other amino acids [30, 31]. Various additional residues have been identified to have a function in fungal and bacterial tyrosinases, either being essential for or modulating tyrosinase activity. Sequence analysis and various mutagenesis studies have been performed in order to identify the residues necessary for the activity of the enzyme. In tyrosinase sequences from plants and fungi, the N-terminal signal peptide, when present, is followed by a conserved arginine residue that marks the beginning of the central catalytic domain and that forms a pi-cation interaction with a conserved C-terminal Y/FXY tyrosine motif, where X is any amino acid [32]. These residues are conserved also in bacterial tyrosinases (Supplementary file 1). Substitution of the N-terminal conserved arginine (R40) has been reported to abolish the production of tyrosinase from V. spinosum [21]. Two single-amino acid substitutions have been reported to improve the catalytic activity of the tyrosinase from Rhizobium etli CFN42. The independent r eplacement of proline at position 334 and of aspartic acid at position 535 (Supplementary file 1) with a smaller residue such as serine (P334S) or glycine (D535G), respectively, led to a significant enhancement of the catalytic activity and melanin formation [33-35]. In the tyrosinase from B. megaterium, a single substitution of arginine by histidine within the copper B binding region (R209H) has been sufficient for a 1.7-fold improvement of the activity towards tyrosine (monophenolase) and for a 1.5-fold reduction of activity on L-DOPA (diphenolase), whereby the overall protein stability was not affected [36]. The crystal structure of the tyrosinase from B. megaterium showed that this arginine is positioned at the entrance of the active site in a flexible position and plays a role in the docking of the substrate [6]. However, the conservative substitution of the corresponding residue asparagine 190 to glutamine (N190Q) in S. glaucescens tyrosinase abolished the catalytic activity, indicating that this residue was possibly involved in hydrogen bonding at the active site [30]. Moreover, the conservative substitution of the residue aspartic acid 209 (D209E) has been reported to stabilise the oxy-form of the same enzyme [37]. To our knowledge, no study has investigated the role of the oxygen binding motif PYWDW [38] with regards to the affinity for oxygen in tyrosinase. The affinity for the co-substrate oxygen has been evaluated for the tyrosinase from Streptomyces antibioticus that carries the PYWDW motif. It was found that this enzyme had a three-fold lower dissociation constant (kD) for oxygen than the A. bisporus tyrosinase [39, 40] that carries a PFWDW motif, i.e. 16.5 ÃŽ ¼M compared to 46.6 ÃŽ ¼M. The analysis of the characterised bacterial tyrosinases evidenced the presence of functionally active variants of this motif (Supplementary file 1 and 2), e.g. PYWNY in the tyrosinase from M. mediterranea, PFWDW in tyrosinase from R. etli, PYWEW in the tyrosinase from B. megaterium, PYWRF and PYWNW in the tyrosinases from Ralstonia solanacearum. Mutational studies have also addressed the interaction of tyrosinases from streptomycetes and their caddie protein. In S. antibioticus, the two histidine residues at positions 102 and 117 of the caddie protein MelC1 have been found to be crucial for the biosynthesis of active tyrosinase [41]. The available crystal structures of bacterial tyrosinases and their mutant forms have been obtained from Gram-positive S. castaneoglobisporus and B. megaterium (Table 1). While the B. megaterium tyrosinase formed crystals containing only the enzyme, the S. castaneoglobisporus tyrosinase required the presence of a second protein, referred to as caddie protein, to stabilise its structure [4]. Moreover, the structure of the Streptomyces tyrosinase has been solved in different states of oxidation. Aiming at understanding the interaction between tyrosinase and caddie protein, tyrosinase has been crystallised in the presence of mutant forms of the caddie protein (Table 1). Likewise, the fungal tyrosinase from A. bisporus was crystallised as a tetramer in a complex with a second protein, a lectin-like protein [7]. Both intracellular and secreted bacterial tyrosinases have been isolated and characterised. For example, the tyrosinases from Streptomyces nigrifaciens, Bacillus thuringiensis, M. mediterranea, R. solanacearum and Thermomicrobium roseum were isolated from cell biomass and the ones from S. antibioticus, S. glaucescens, S. castaneoglobisporus, Streptomyces albus, B. megaterium, Sinorhizobium meliloti, Aeromonas media, R. etli and V. spinosum were either isolated from the culture medium or predicted to be secreted [19, 21, 25, 26,42-51]. The twin-arginine signal peptide is often found in cofactor-binding oxidoreductases that undergo complete folding in the cytoplasm prior to secretion to the periplasmic or extracellular space. Twin-arginine type signal peptides [52] could be identified in the N-terminal region of tyrosinases from R. solanacearum (34-amino acid long) and V. spinosum (33-amino acid long). A more detailed analysis of the sequence retrieved for the tyrosinase from R. etli a nd the alignment with the other sequences of tyrosinases (Supplementary File 1) suggests the possibility of incorrect open reading frame prediction. The true N-terminal methionine may be M112 (underlined in Supplementary file 1) as it aligns with the initial residue of the tyrosinase from R. solanacearum (number 15 in Supplementary file 1) and is followed by a predicted twin-arginine signal peptide of 31 amino acids [51]. Thus, we suggest that these proteins purified from the cell biomass but carrying a signal peptide for secretion are localised in the periplasm. Tyrosinases, also from bacteria, and their caddie proteins generally lack conserved cysteine residues (for comments see [11, 12]). The paucity of cysteine residues, and thus disulphide bonds, allowed, however, the isolation of tyrosinases with significant thermal stability, e.g. the enzyme from B. megaterium had an optimum temperature of 50Â °C [48]. A single cysteine residue is conserved in proximity of the second histidine residue of the copper A binding motif in the characterised tyrosinases from M. mediterranea, R. solanacearum, S. meliloti, R. etli and V. spinosum (Supplementary file 1). A cysteine residue at this position has been found to be covalently bound to a histidine residue two positions forward in, for example, the fungal tyrosinase from Neurospora crassa [53], the plant catechol oxidase from I. batata [8] and haemocyanins from the snail Helix pomatia [54]. The function of this unusual cysteine-histidine bond is not established, but it could confer structural rigidity to the copper-binding region and affect the redox potential [8]. Replacement of this cysteine residue (C84) with serine abolished the production of the tyrosinase from V. spinosum [21]. Type-3 copper proteins carrying six conserved cysteines (forming three in silico predicted disulphide bonds) and characterised by significant thermal stability have been reported in fungi [26]. No mutagenesis study has addressed a possible improvement of the thermal stability of bacterial tyrosinases by introducing disulphide bonds. However, in silico analysis revealed the possible presence of one disulphide bond in the tyrosinases from R. solanacearum and S. meliloti and two in the enzymes from M. mediterranea and R. etli (Dianna software, http://clavius.bc.edu/~clotelab/DiANNA). The tyrosinase from S. castaneoglobisporus and the one from B. megaterium share approximately 30% sequence similarity with a catechol oxidase from Aspergillus oryzae that showed a melting temperature above 70Â °C and a ha lf-life of 20 hours when incubated at 50Â °C [29]. It should be noted that the tyrosinase from A. media exhibits different sequence features when compared to the other enzymes. The sequence alignment with bacterial tyrosinases shows that none of the typical signature motifs (copper A and B regions, oxygen binding motif and tyrosine motif) are present (see Supplementary file 1). Moreover, this enzyme has a predicted 23-amino acid long signal peptide [50] and shows strong sequence similarity to bacterial periplasmic proteins that are responsible for the uptake of peptides and involved in nutrition and sensing of the environment [55].

Men and Women: As Interpreted by Deborah Tannen Essay -- essays resear

Did you know, â€Å"men and women talk differently because they are raised in something like two different cultures: a male culture from which young men learn to speak like men and a female culture in which young women learn to speak like women?†(Cooper and MacDonald 9). Well, not actually from two separate cultures, but the idea of men and women being opposites as pointed out in the opening. Deborah Tannen has made her theory that a male culture and female culture each exist, very popular with the human population and has written an extensive book on her theory. To define these communication conundrums, Tannen discusses â€Å"rapport-talk† and â€Å"report-talk†. She defines â€Å"rapport-talk† as â€Å"For most women, the language of conversation is primarily a language of rapport: a way of establishing connections and negotiating relationships† (Cooper and MacDonald 10). Rapport-talk has its strong points focused on showing similarities and matching experiences. Women choose private speaking as the best places for communication. They like small settings and small groups of people that they know well. Tannen uses â€Å"report-talk† to explain how men communicate. â€Å"Report-talk† is â€Å"For most men, talk is primarily a means to preserve independence and negotiate and maintain status in a hierarchical social order† (Cooperand MacDonald 10). Men choose to communicate in public settings, they like to hold center stage by talking as much as possible and to be recognized and acknowledged as h aving a place in th...

That Great Guy: Charles :: essays research papers

Charlemagne was born on April 2, 742, and grew up, illiterate, in a place unknown today. Although Charlemagne was illiterate he did speak old Teutonic, Latin, German, French, Spanish, and understood Greek. Charlemagne is best know as 'Charles the Great'. Charlemagne was 29 when Carloman II, his father, died. Charles then became sole king of France. Two years later he received an appeal for aid against the Lombard Desiderius from Pope Hadrian II. Charles left for was after he received the appeal. When Charlemagne returned to his capital at Aachen he began a series of campaigns designed to round out his empire. This was by conquering and Christianizing Bavaria and Saxony, destroying the troublesome Avars, shielding Italy from the raiding Saracens, and strengthening the defense of Francia against the expanding Moors of Spain. All of the preceding shows what a strong Christian Charlemagne was during his lifetime. Charles the Great also wanted peace and wellness for everyone (no matter who they were). While Charlemagne was king he legislated for agriculture, industry, finance, religion, and especially education. He wanted as many people as possible to go to school and get any sort of an education. Charlemagne was greatly generous toward the Church. Bishops played a leading role in his councils, assemblies, and administrations. Charles called Bishops 'Agents of God'. Charlemagne earned his nickname, 'Charles the Great', because he has been known to be the most powerful king ever. He also started the Hole Roman Empire during his reign. The Hole Roman Empire was one of the most brilliant ideas in the history of statesmanship. It was, altogether, the transformation of Charlemagne's realm into a Holy Roman Empire that should have behind it all the prestige, sanctity, and stability of both Imperial and papal Rome. Charles gave his younger brother, Louis, the privalege of being king in 813.

Multiple Intelligences

Most of the greatest intellectual figures of our time were not really achievers in their classes. Winston Churchill was doing poorly with his school assignments, and he always stuttered during recitations. Albert Einstein was told to quit school because he was often caught daydreaming. Thomas Edison was always punished at school because he was asking too much questions. However, they turned out to be the people who have changed the history of humanity. In some ways, this is also the case of high school drop outs. Not all of the students leave school because of domestic problems, alcoholism, drug addiction or any other reason. In fact, there are students who quit school because they feel that school is not supporting their learning abilities. They believe that they are too much for school, or they learn better in the outside world. This notion somehow affects the students’ self-esteem. In an article online, the authors stated that self-esteem has to be grounded in positive achievement. If self-esteem is impaired, students will lose the eagerness to acquire formal education. Learning should always come with positive attitude a well as reinforcement. As Henry Ford would say it, â€Å"If you think you can, or think you can’t, you’re right.† Aside from thinking that these students might have behavioral issues or learning disabilities, should the same thought be directed to the education system which overlooks the individuality of students in terms of their learning? Indeed, there are several types of high school curriculum. However, if a particular high school adapts a certain curriculum, it does not guarantee that every student will successfully learn because of the program. The failure of some students may be actually a good thing. It could be a sign that they are better off in other educational programs, or they might even be exceptionally intelligent. Hence, the popularly known academic excellence does not really mean a summary of References Chapter 8 – the secret heart of learning. The Learning Web. Retrieved December 18, 2007 Chapter 10 – do it in style. The Learning Web. Retrieved December 18, 2007 from the World Wide Web: http://www.thelearningweb.net/chapter10/learning_styles_page341.html â€Å"Multiple Intelligences† as Howard Gardner proposed. According to Gardner, there are seven kinds of intelligences: linguistic intelligence (self-expression through words), logical-mathematical (ability on reasoning and numbers), visual-spatial intelligence (ability on recognition and transformation of spaces), body-kinesthetic intelligence (self-expression using one’s body), musical intelligence (involves skill on perception, creation and performance of musical patterns), interpersonal intelligence (capacity to recognize and comprehend other people’s feelings, motivations, intentions and desires), and intrapersonal intelligence (ability to understand oneself). Thus, every student has its own strengths and weaknesses in relation with such intelligences. Consequently, if Gardner’s concept of multiple intelligences could be applied, the recognition of individual learning abilities would be fostered. Students will have the opportunity to develop and maximize their skills with the appropriate curricula. Students will likely stay in school, because they are encouraged to learn and improve themselves according to their capacities. For instance, students who cut classes and eventually drop out because they want to pursue their rock band could be educated in a musically-directed program. In this way, they will have the chance to be enhanced musically at an advance level rather than just learning the basics in a music class or by being a member of the marching band. As a result, high school kids will enjoy and even love school because their self-esteem is grounded in what they are best doing. Their attention will even be diverted from entertaining external factors that eventually discourage them from going to school. Teenage problems will potentially drop. Intelligence mostly involves focus. If high school students are educated according to their intelligences, they will have more focus in school. Their concern will be primarily excelling and achieving their future goals. References HOWARD GARDNER: Multiple Intelligence Theory Proponent. Retrieved December 18, 2007 from the World Wide Web: http://www.infed.org/thinkers/gardner.htm Smith, Mark. (2002). Howard Gardner, multiple intelligences and education. Infed. Retrieved    December 18, 2007 from the World Wide Web: http://www.infed.org/thinkers/gardner.htm   

Cations and Anions Tests

Testing for Cation and Anions OBJECTIVE: †¢ Determine the presence of a cation or anion by a chemical reaction †¢ Determine the cation and anion in an unknown solution All salt solutions have both positive (Cations) and negative (Anions) ions dissolved in it. In this experiment you will observe chemical reactions to determine the presence of specific anions and cations. Compare your observations with the reactions of the known solutions and the unknown solution to determine the ions present in the unknown solution. You will use a flame test for the cations, Na+, K+, and Ca+2 Perform qualitative tests for Ca+2, NH4+, Fe+3.Qualitative tests will be used to identify anions, Cl-, SO42-, PO43-, and CO32-. Expected results of the qualitative test and the reactions are included in your procedure. PROCEDURE: Obtain from the stock room a solid unknown salt to be analyzed for the presence of both cation and anion. HC1, HNO3 are strong acids and NaOH is a strong base so be careful whe n using them. Use the plastic pipettes on the center counter to dispense your unknown solution. Approx. 20 drops is equal to 1 mL, All waste go in the waste jar labeled for your class. Bunsen Burner Safety. †¢ †¢ †¢ †¢ †¢ †¢ †¢ Make sure you are able to get a spark out of the striker consistently!Turn the gas needle valve counter clockwise completely. Adjust the burner barrel so your are able to see through the air inlet Check the rubber tubing and place the rubber hose on the gas nozzle. Turn the gas jet 90 degrees. Open the gas needle valve until you hear the gas and light. If you are not successful in lighting the burner, turn the gas off and try again. Cation Tests Al. Flame Test †¢ Label 3 test tubes, Na+, K+ and Ca+2. Bring the test tubes to the stockroom window to get your wood splint soaked in each of the solution. You will also be given an unused wood splint to use for your unknown. Get your solid unknown as well. Soak the unused wood splint in water. †¢ Observe the change in flame color when the known solutions above are burned. K+ gives a very fleeting color change. Ca+2 gives a very similar flame color as Na+. †¢ Now that you know how observed how Na+, K+ and Ca+2, you will test your unknown. †¢ Transfer a small amount of solid unknown to a scoopula and roll the wood splint †¢ that was soaking in water in the solid unknown and burn. By the end of Part AI, you should be able to conclude the presence or absence of Na+ or K+ and maybe Ca+2. Chemical Tests A2 †¢ Because the flame test for Ca+2 is sometimes inconclusive, the oxalate test is performed. If no immediate precipitation (cloudiness) is observed, heat in a water bath for 5 minutes. Water bath is set up in the southwest hood. A3 †¢ Ammonium chloride, NH4Cl, reacts with sodium hydroxide, NaOH, to form ammonia, NH3 gas. †¢ The presence of the NH3 gas is confirmed using a moistened red litmus paper place on the mouth of the test tube. Ammonia gas is basic and will turn red litmus paper blue. A4 †¢ Fe+3, iron ion, react with potassium thiocyanate, KSCN, to form a blood red solution. By the end of Part A you should be able to identify your one cation. You must do all Tests for the known solutions. Part BThis part of the experiment test for the presence of anions, Cl-, SO42-, PO43- and CO32-. Bl †¢ Chloride ion, Cl-, reacts with silver nitrate, AgNO3 to form a precipitate that does not dissolve in HNO3. B2 †¢ Sulfate ion, SO42-, reacts with barium chloride, BaCl2, to form a precipitate that does not dissolve in HNO3. B3. †¢ Phosphate ion, PO43-, reacts with ammonium molybdate solution, (NH4)2MoO4, in acidic solution to form a yellow precipitate. A yellow solution only is a negative result. B4 †¢ Carbonate ion, CO32-, reacts with HC1 to form CO2 gas that is observed as bubbles. Part C. Each island will have a consumer product to test.

Ethics †Hamburger Essay

Finance is an essential part of Business. It is imperative to be ethical in this sector as it’s the area that handles the money, various ethical issues fall under this sector for example, unlawful conduct (bribery). Health is also a imperative part of business as a business needs to have a sanitary area for employees to work, it’s even more important for McDonalds as they make food. Kitchens & the restaurant need to be sanitary. It’s rather unorthodox that I put Finance and health together, but the combination can bring out an ethical issue which is Bribery. Restaurants Get Health inspections on a regular bases to ensure they are kept to a good standard, it’s not uncommon for a Inspector to be bribed by an owner to give them a good result. Jacksonville October 2011[1] is a perfect example; two men were arrested for receiving bribes. The men were giving good results to poor standard restaurants. These restaurants were named within Jacksonville this means they will receive much less business, they will be lucky to get a few customers. These Restaurants have acted unethically which is part of the reason for the major decline in customers. McDonalds have had one issue of bribery, this was in Hong Kong. The managing director for McDonalds Hong Kong[2] was arrested for accepting bribes. The suppliers of McDonalds Hong Kong were bribing him to ensure McDonalds used them to supply the major fast food restaurant. This was a major hit to McDonalds as their reputation was tarnished, this had an effect on them, and Chinese investors did not want to invest in an unethical company. McDonalds Finance department need to ensure they don’t bribe inspectors or other bodies that have an impact on McDonalds, as that can hurt their reputation by a very large amount. McDonalds finance should also allocate money to ensure stores are sanitary; this will give them no reason to be bribed. McDonalds UK are on the right track as they own the farms that supplies its stores. Ethics: Marketing & Human Resource Many Ethical issues occur in Marketing such as discrimination. The implications this can have are catastrophic. McDonalds being a fast food need to ensure that they don’t discriminate when advertising a new product (promotional burger). If they discriminate then the person subject to discrimination will feel emotionally hurt, which is bad as people around that person will stop going to McDonalds, this will lead to a massive decrease in customers. as they will not want to eat at an unethical restaurant. A prime example of an unethical advert is that of Sony [3] Sony were put under the microscope in recent years as they displayed an unethical advert. The Advert was for the PSP (Play Station Portable) the first issue was the fact that they vandalized New York City in order to create its advert, the images painted on the walls was also discriminating to certain races. Sony was lucky that people never saw this as the sales of their PSP would have been much lower than it was. McDonalds Have a menu just for Children, this means advertising towards them, in doing this they are hooking young children to the temptations of Fast Food. This is an ethical issue as they are increasing the rate of obesity. McDonalds have now made their child menus healthier by giving fruit and veg with each meal. They also advertise the fact that fruit is tasty and healthy. They are trying to get children to eat more fruit. Competitors of McDonalds have no such philosophy, for example KFC advertise family meals, which is good for social backing but, the food they advertise is high in salt, fat and oil. All of which are bad for the body. McDonalds need to ensure that when creating a new meal they don’t discriminate against a race. For example if they make a New Mexican Meal, then they need to make sure they don’t advertise in a way that discriminates against Mexicans and they don’t use any labels within their advert. The HR department helps the marketing department. They tell them various things like, what is considered as discrimination. The HR department must ensure this advert does not discriminate against anyone. HR and marketing also work together when it comes to recruitment, the HR department tells marketing what the criteria for a job is, they must ensure no bias and discrimination is involved within this criteria. The Marketing department will then advertise this to the public. If the advert discriminates against someone then the public will think McDonalds is a poor place to work. Food Production Food production has many Ethical issues especially for McDonalds as they are a Fast Food business. Selling their food means their will be an increase in obesity which is a major ethical issue, as the life expectancy of people will drop. This Issue is perhaps the biggest yet. McDonalds have done well to counter this issue (selling healthier meals) they also warn customers what they are eating. The salt content of the Big Mac [4] is 2. 1g this is 42% of a persons daily allowance. Their Medium Fries has 0. 6g of salt this is 12% of a person’s daily allowance. Therefore a meal will have 2. 6g of salt which is 54% of your Daily Allowance, and this is just one of your daily meals and yet you have taken in 54% of your daily allowance. As you can see the health risks are very bad. McDonalds have tried to make a healthier menu but the fact is people love the taste of their burgers, and reducing the salt content can have a monumental effect on the taste. Another Major debate is the meat used within Beef burgers. In recent times there has been a major controversy about Horse meat [5]. Horse Meat has been found in Beef Burgers at Various stores such as Tesco, Burger king etc†¦ These Companies have made Customers afraid of Beef Burgers as they do not know the true ingredients. This issue is big because Tesco was feeding Horse meat to customers without the customer knowing. To make things worse Tesco and other Supermarkets also have traces of Pork within their Beef Burgers, this is a mega breach of trust as people from a Muslim Household are prohibited from eating Pork. Doing this Tesco and other super markets have affected all types of people. McDonalds major Competitor Burger King has also been selling Beef/Horse Burgers, this has ruined the reputation of Burger King, and it has also made people wary of most Fast food stores, as they are not sure what kind of meat is in their products. The Implications of Fast Food are both good and bad; the good part is that it is fast and convenient. The food itself is also made to be a quality meal, for a small price tag. The bad part of Fast food has already been spoken about, health risks. McDonalds need to create even more variety when it comes to healthy meals, as the burgers are still favourable they need to make healthy meals more competitive. Environmental Implications Global Warming is a huge issue. All people in the world contribute to Global warming, even breathing contributes towards it. Global warming is the melting of the polar icecaps, this raises the sea level which means sea level countries will soon be under water. The destruction of the Ozone layer is another issue, if the ozone layer is destroyed then the suns rays will be at full strength which means ultra violet radiation will increase causing a high increase in skin cancer. Businesses have been warned about this and are expected to reduce their energy consumption; they can do this by finding an alternative power source. McDonalds spends millions on energy and water. But money is not the issue, the environment is seeing a major decline, McDonalds have tried to counter this by finding and alternative energy source for their stores. So far they have only got one which is in America, this store uses geothermal energy to heat the store and light it. McDonalds use a lot of packaging; it was smart of them to switch to recycled packaging as this helped the environment. They should tell their customers how important Recycling is. Recycling [6] is the process of reusing paper, glass etc†¦ It is an essential part of our eco system as it saves trees from being cut down, this means more oxygen in the air, which helps the planet in various ways, such as prolonging our resources, this helps cut down Global Warming. Food Production also contributes to Global warming, as they use machinery to produce it, this increases their carbon footprint, taking the size of McDonalds into account it would be hard to acquire the figure of their carbon foot print, but we can assume that it is a very large amount, McDonalds is doing various things to reduce it (environmental projects). Global warming is also very dangerous now as its melting away the homes of various animals such as Polar Bears, the species is in danger because of this. Companies need to cut down on the use of energy to save these animals, and to prolong the life of the Earth Corporate Implications Corporate implications are related to ethics. There are rules and regulations put into place for businesses to follow. These rules are to ensure companies act ethically. McDonalds is doing a great service to the UK as they provide lots of money to government (through tax) they also promote healthy eating, some say this is ironic as they sell fast food, but they are minimising the effect of the ethical issue that is Fast food. Staff at McDonalds needs to know how to act ethically, McDonalds can train staff to do this. McDonalds have been subject to some ethical issue e. g. Hong Kong director arrested for accepting bribes. McDonalds manages need to ensure they comply by the rules put into place to protect both businesses and customers. They must Ensure their legal patents are taken seriously, what i mean by this is the use of their name and logo. Small businesses sometimes copy the brand image of McDonalds as it helps bring in customers due to the customer thinking the store is part of the renowned restaurant. McDonalds has patented their logo to ensure other businesses and competitors can’t use their logo in a professional manner. They have also patented all their products meaning people can’t use the same recipe to make their products. They’ve also patented the names of each product e. g. Big Mc. In doing this they have ensured people can’t copy their brand. Sources [1] http://jacksonville. com/news/crime/2012-05-01/story/jacksonville-police-arrest-2-state-inspectors-restaurant-bribery-sting [2] http://www. chinacsr. com/en/2007/08/14/1599-mcdonalds-executive-arrested-for-taking-bribes-in-hong-kong/ [3] http://www. ethicsscoreboard. com/list/sony2. html [4] http://www. mcdonalds. co. uk/ukhome/more-food/savers-menu. html [5] http://www. telegraph. co. uk/earth/agriculture/supermarkets/9844352/Horse-meat-scandal-Now-Tesco-and-other-supermarkets-admit-to-pork-traces-in-beef-burgers. html [6] http://www. benefits-of-recycling. com/whyisrecyclingimportant/.